The Challenge seeks a product-market-fit solution already in place that serves as a: 

Marketplace, payment platform, community layby or savings (stokvels, tontine or equivalent) that enables consumers, particularly in informal markets, to tokenize vouchers redeemable in Saint-Gobain products at various DIY retailers.

Startups operating in any of the above verticals must be based in any of these markets: Egypt, Kenya, and South Africa. The startups must have proved product-market-fit as well as market validation. In terms of venture maturity, this Challenge accepts applications from startups between Seed and Series A stage. 

This innovation project has come at a time where digital commerce has accelerated in the continent faster than ever before. More and more businesses have adopted a digital approach to commerce and transacting online, allowing easier and broader access to markets. Being present in 12 countries in sub-Saharan Africa, the Group works with local partners to imagine solutions which enhance an individual’s quality of life, and address the social, societal and environmental challenges.